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The Guardian
The Guardian
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The summer movie season saw Hollywood's box office surpass $4 billion, its strongest since 2019. Blockbusters like Spider-Man: Brand New Day led the success, with the film earning over $2 billion worldwide and becoming one of the highest-grossing superhero films ever. Horror films, notably low-budget hits Obsession and Backrooms, also achieved remarkable success, signaling a shift with younger audiences. However, many franchises and high-profile sequels underperformed, highlighting declining interest in overexposed brands and suggesting Hollywood needs to reconsider reliance on established IP.
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