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MARCA
US Open Honey Deuce costs 17M
The US Open's signature cocktail, the Honey Deuce, has become a prominent symbol of the tournament, with significant sales and cultural recognition. Created in 2006 and debuted in 2007, it is made with Grey Goose vodka, lemonade, raspberry liqueur, and honeydew melon balls — resembling tennis balls. The beverage’s popularity has grown alongside the tournament, with millions sold and a supply chain involving extensive planning, harvesting, and preparation of honeydew melons from California to New York.
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