24 Hrs
Source:
The Guardian
Nike Partnership Boosts London City Lionesses
London City Lionesses have secured a multi-year front-of-shirt sponsorship deal with Nike, believed to be the largest in women’s football and reportedly exceeding some Premier League shirt deals. The deal, which has not disclosed its exact value or length, is considered a landmark moment for the club and women's football. It significantly boosts the club’s finances, helping to elevate their revenues beyond previous levels, and reflects strong belief from Nike in the future growth of women's football.
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