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The Guardian
The Guardian
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The letter signed by sports and broadcasting leaders, including the Football Association and Sky Sports, urges the UK government to extend tax credits to support TV coverage of women’s sport. The appeal highlights the growing global audience demand and economic, health, and participation benefits of increased visibility. The signatories propose a targeted tax relief scheme, similar to existing incentives for film and children's television, to boost live production and address the current market failure.
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