2 Hrs
Source:
The Guardian
Sydney Sweeney criticised for sports ad
An advertisement featuring actress Sydney Sweeney in minimal clothing while mock-playing various sports has sparked condemnation from Olympic athletes, who criticize it for sexualizing women’s sport. The campaign, for US sports prediction company Novig, has prompted athletes to highlight the value of women's sport and oppose marketing that commodifies female athletes' bodies. Sweeney, who is a strategic partner and equity holder in the campaign, has faced criticism alongside the ad's message.
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