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In 2026, Lionel Messi and Cristiano Ronaldo have shifted their focus toward club ownership, with Messi acquiring stakes in Spanish lower-division teams and projects in Argentina, Uruguay, and the United States. Messi's recent purchase of Eldense and earlier investment in Cornellà reflect his strategy of investing in development-focused clubs, while Ronaldo holds a 25% stake in UD Almería and maintains a relationship with Al-Nassr in Saudi Arabia. Their approaches highlight differing investment models: Messi concentrating on smaller clubs and Ronaldo on a Segunda División club, with discussions ongoing about further ownership developments.
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