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The Guardian
The Guardian
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English club rugby is entering its 30th season with a focus on growth through high-profile investments and increased expansion, aiming to build on its heritage and attract broader audiences. League officials highlight past struggles with organizational issues, emphasizing a shift toward more stable financial strategies and innovative competitions. Plans include attracting new investors, expanding the league, and enhancing audience engagement through digital platforms, while maintaining a focus on commercial sustainability and competitive integrity.
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