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Jay-Z will headline the Super Bowl LXI halftime show on February 14, 2027, at SoFi Stadium in California, seven years after his Roc Nation partnership with the NFL began. Industry figures link the decision to the anniversaries of *Reasonable Doubt* and *The Blueprint*, as well as the chance to boost streaming and touring. His selection has also renewed scrutiny of the partnership, which drew criticism after it began amid protests over Colin Kaepernick’s national anthem kneeling.
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