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LeBron James and Kevin Durant are backing the Futures Basketball League, a new high school competition scheduled to launch in April 2027 with 120 top prospects divided into 12 regional teams. The league will offer NIL compensation, coaching, education and player-development services, positioning itself as an alternative to Nike’s established Elite Youth Basketball League. It has begun signing players but has not been valued at $1 billion, and its ability to compete with existing circuits remains untested.
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