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The Guardian
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The Guardian

2026-11-14T12:00:43.000Z

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Fighting influencer abuse

Fighting influencer abuse

Small-business owners are increasingly calling out influencers who seek free products or services, fail to deliver promised promotion, or publish misleading reviews. North Carolina cat-cafe owner Nicole Flanagin used CCTV to challenge an influencer’s account of being turned away, and her response went viral. Some businesses are rejecting influencer requests or restricting filming, while a PR agency founder advises setting clear expectations and agreements in writing.

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