20 Hrs
Source:
The Guardian
Starbucks marketing pullback in Korea
A marketing campaign by Starbucks Korea, launched on the anniversary of the Gwangju massacre, sparked widespread outrage due to its insensitive imagery and slogans linked to Korea’s pro-democracy protests and dictatorship-era violence. The company quickly canceled the campaign and dismissed its CEO, but public backlash included store protests, vandalism of Starbucks products, and a decline in sales. The controversy prompted official apologies from the Shinsegae chairman and increased political and societal criticism over the company's handling of historical sensitivities.
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