24 Hrs
Source:
The Guardian
Fox ads during cup breaks upset US viewers
During the 2026 World Cup, Fox faced criticism for broadcasting full-screen advertisements during hydration breaks, which disrupted live play and caused viewers to miss action. The breaks were introduced for player health in response to North American heat concerns, but fans expressed frustration over the advertising approach. Some viewers highlighted that missing live moments is unacceptable, while others noted that commercial breaks are common in US sports coverage.
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