Doctor or influencer Scientific proof builds trust
The session titled "The Doctor or the Influencer... Who Should We Trust?" at the Arab Media Summit 2026 discussed the impact of medical content posted on social media platforms on public awareness and health decisions. Participants emphasized the importance of distinguishing between reliable medical information and misleading content, as well as the role of doctors in providing accurate scientific material that combines credibility with accessibility. They highlighted the necessity for the public to scrutinize content sources and warned against fabricated information produced using artificial intelligence techniques. The speakers cautioned against making treatment decisions based on personal, non-professional experiences, reaffirming that scientific references and professional ethics are the foundation for evaluating health information. Experts called on doctors to deliver simplified, engaging information and to utilize digital technologies to combat misinformation and promote health awareness.
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