Child spends $118,000 to increase views
It all started with a father trying to encourage his 9-year-old son to increase the views on his gaming videos posted on YouTube. He paid $20 to promote one of the videos and explained the steps to create an advertising campaign in front of his son. After three weeks, the father discovered during a meeting at his workplace that this small effort had resulted in unexpectedly larger outcomes, highlighting how digital advertising can be exploited unlawfully to generate illegitimate profits from online content.
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