Jordan urges boycott of Soum Soum products
Calls are intensifying in Jordan to boycott the company "SUMSUM" and its branches following the opening of a store for it in Amman, amid accusations that the brand is connected to companies controlled by an Israeli businessman who owns more than 75% of the shares. Reports indicate that the company markets products such as halwa and tahini, presenting itself as an extension of a foreign brand, while sources confirm that the largest stake in it belongs to an Israeli individual named Nir Moshi.
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