AI Transforming Media Landscape
Artificial intelligence significantly impacts the media content industry, as the majority of content creators and marketers increasingly rely on AI tools to enhance efficiency and reduce costs. However, experts warn of risks such as the decline of critical skills, misinformation, and a tendency toward repetitive productions, emphasizing the importance of developing an ethical and technical framework that ensures a balance between innovation and responsibility. Jordan is also moving toward regional and international competition in this field, with increased use of technology in media and a shift toward collaborative interaction between humans and machines.
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