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The article focused on the importance of institutionalizing sports and transforming it from a recreational activity into a national investment industry. This comes in light of the Jordanian national team's exit from the World Cup and the setback in its achievements. The author emphasizes the necessity of adopting long-term strategies, developing educational curricula, and strengthening the sports sector as a partner in economic development. This can be achieved by attracting investments, establishing talent academies from a young age, and turning Jordan into a vibrant hub for innovation and sports investment. The article also underscores the importance of moving away from bureaucratic models and establishing merit-based concepts, transitioning to a system based on modern management and sustainable planning.
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