Jerash Festival retains Jordanian flag colors
The Jerash Festival of Culture and Arts management developed the visual identity for its 40th edition to reflect the city's architectural heritage, while maintaining the colors of the Jordanian flag, which are an integral part of the identity. The new identity aims to be more flexible and clear by utilizing modern design elements, with an emphasis on the symbol of historic arches and the name "Jerash." This ensures its effective repetition across digital platforms and print materials, thereby strengthening the festival's cultural presence both locally and internationally.
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