Artificial Intelligence or Just Marketing? The Truth Behind the Digital Revolution in Supply Chains
Global supply chains are currently witnessing a debate about the true extent of the revolution promised by artificial intelligence. Some claim that modern AI technologies offer significant improvements in planning, production, and delivery. However, it becomes clear that many of the advertised tools rely on outdated software with simply rebranded names. The real value depends on the power of real-time data processing and computing, enabling quick responses and precise decision-making—even by novice employees—compared to seasoned experts. Nevertheless, true transformation requires building a robust data infrastructure and restructuring logistics operations to fully utilize standalone systems. Most companies face major challenges in terms of digital readiness and infrastructure to achieve this shift.
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