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السوسنة
Support Program for Bazar Jaraasa at Jerash Festival
Jerash Festival launched a comprehensive program to support the "Ghadra" Bazaar, aiming to empower women, youth, and producing families. The program includes showcasing local products and handmade crafts in the White Square and Equine Square within the ancient city. It involves the participation of 200 women and young people from various governorates across the kingdom. The program's goals are to enhance women's economic participation, provide a marketing platform for families, and support traditional industries and heritage crafts. Additionally, the festival provided participants with 100 free display carts and developed a unified packaging identity for the products to improve their presentation to visitors. The program focuses on achieving developmental impact by supporting the local economy, empowering women, encouraging direct marketing, and elevating the status of Jordanian heritage products to a broad audience of local, Arab, and international visitors.
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