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المقر
Kinour highlights global flavors via WorldDish
Kenor launched the WorldDish campaign, which aimed to blend international cuisines by presenting 26 fusion recipes inspired by the convergence of food cultures and traditions during the World Cup. The campaign focused on merging two different national dishes from two different countries to create entirely new recipes, overseen by three prominent Middle Eastern chefs: Chef Ali Al-Ghazawi, Sarah Aql, and Hussein Fayyad. The initiative resulted in innovative flavors such as Mansaf with Assado and American with Turkish, with the goal of demonstrating that cooking can unite cultures and reflect a spirit of exploration and boldness in the kitchen, supported by comprehensive marketing strategies across social media and live media outlets.
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