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The Jerash Festival is celebrating its 40th edition, where the festival's media team successfully translated the directives of Executive Director Yazan Khudair to showcase its activities through social media and digital platforms. This effort helped the festival's messages reach the Jordanian and Arab audiences in a distinctive manner. The festival employed technology and creative media to enhance engagement and promotion, focusing on solidifying its cultural and artistic message, highlighting heritage and the youth, increasing visitor numbers, and ensuring the success of events across various venues. All of this underscores the importance of the cultural event and its role in economic support and empowering women.
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