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الوقائع الإخبارية
Jordanian Agri-Exports Gain Momentum
Jordanian horticultural exports are currently experiencing a significant recovery thanks to new strategies aimed at strengthening their presence in European markets, which have begun to receive large quantities of Jordanian vegetables and fruits. Officials attribute this success to the quality of the products and their adherence to international standards, in addition to government support that included reducing air shipping costs by up to 50%, thereby enhancing price competitiveness and increasing exports. On the other hand, the local market faces challenges related to the price gap between wholesale and retail markets, leading to higher costs for the end consumer and increased product wastage. This situation calls for intensified oversight to ensure that products reach consumers at fair prices that reflect production costs.
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