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EU introduces label for AI content
Starting from Sunday, the European Union began implementing new regulations requiring the marking of digital content generated by artificial intelligence. The aim is to promote transparency and distinguish genuine content from fabricated or manipulated material. These measures include identifying AI interaction devices and placing identifying labels and watermarks on content considered deepfakes or AI-modified, particularly texts, images, videos, and sounds. Institutions and individuals will be held responsible for classifying content that uses artificial intelligence, with fines imposed on violators. Some creative or satirical cases are exempted. Major companies such as TikTok, Meta, and Google have already begun applying labels to AI-generated content, although some experts believe these rules may cause confusion and hinder users' understanding of the content.
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