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During the 40th edition of the Jerash Festival of Culture and Arts, the Jerash Governorate saw approximately 85% occupancy in restaurants and tourist accommodations, which helped stimulate the local economy and boost the tourism sector. The head of the Jerash Chamber of Commerce confirmed that the festival attracted visitors from Jordan, the Arab world, and internationally, and had positive effects on business activity, especially in the tourism and service sectors. It also provided an opportunity for women and artists to showcase their products and network with Arab and global festivals. Additionally, the influx of visitors increased demand for tour guide services within the archaeological site.
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