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سرايا الإخبارية
Municipal Deportivo sells jerseys for $60,000
The Peruvian Deportivo Municipal club successfully overcame its financial crisis by adopting an unconventional marketing model. They raised approximately $60,000 over three months by selling small advertising spaces on the team’s jersey, priced at $60 each. The club targeted small and medium-sized business owners as well as fans, selling about 1,000 spaces on the jersey. This approach attracted around 1,000 sponsors, helping to reduce dependence on a single main sponsor and providing an important source of funding. This initiative demonstrated how crowdfunding techniques and innovative marketing can help sports clubs face financial challenges, expand their supporter base, and reduce costs.
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