Infantino defends FIFA's commercial approach
FIFA President Gianni Infantino confirmed that the project to establish a subsidiary to manage commercial activities and organize the World Cup and its tournaments is considered an opportunity, not an obligation. The aim is to accelerate the global development of football and increase the commercial value of competitions. He clarified that the project will only be implemented if it receives approval from the 211 national associations and FIFA's council. Its goal is to market and organize tournaments and to maximize benefits from sponsorship and broadcasting rights, positively impacting fans around the world without altering the essence of the sport.
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