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FIFA President Gianni Infantino proposed during the Congress conference to sell a 20% stake of the commercial rights to the World Cup to private sector investors by establishing a commercial entity valued at approximately $20 billion. Joshua Kushner, the American businessman, and younger brother of Jared Kushner and husband of Ivanka Trump, is among the leading candidates to head the group of potential investors who might participate in purchasing the stake. This proposal faces scrutiny from the European Union, which rejected the idea and argued that the spirit of football cannot be bought. According to Infantino, the project aims to ensure the growth and financial sustainability of the sport, while opponents criticize it for threatening the emotional value of the game and for allowing foreign investors to gain control over major tournament rights like the World Cup.
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