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الوكيل الإخباري
Jordan introduces local digital marketing platform
The Jordanian edition of the book "Marketing Through Social Media" has been launched. It is one of the most important global references in marketing methodologies, attended by academics, experts, media professionals, and Jordanian university students. The academic contribution of Jordanian scholar Abla Asaad Khalifa, who specializes in strategic marketing and corporate communication, reflects the capability of Jordanian expertise to contribute to global knowledge production and relate it to the local context. The book includes ten case studies from the Jordanian market that highlight the successes of local experiences and the challenges faced by the business environment in Jordan. This is the first edition to present content directly relevant to the Jordanian environment, thereby enhancing marketing education quality and supporting the showcasing of Jordanian experiences on an international level.
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