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The article highlights Gianni Infantino's plan, the President of FIFA, to sell minority shares in "FIFA Forward Enterprise" (FFE), aiming to raise approximately £3.1 billion by selling commercial rights for future tournaments. The company is valued at around £15 billion. Despite announcing these steps, the plan has faced strong opposition from the European Union and CONCACAF, with all 55 FIFA member associations supporting the continuation of FIFA tournaments, including the World Cup, if the sale plan moves forward. Additionally, 41 countries, including the United States, have rejected the sale plan due to unclear procedures and a lack of transparency, emphasizing the need for better governance and transparency in managing the process. This opposition represents a significant setback for Infantino's initiative, which seeks to secure funding through private sector investments, but the international atmosphere is increasingly turning against it collectively.
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