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FIFA Clarifies Football Rights Sale
The International Football Federation (FIFA) has confirmed that a new investment entity called FIFA Forward Enterprise (FFE) is being established, with the goal of managing certain commercial and organizational activities related to tournaments, including the World Cup. The aim is to increase revenues and support national associations. It was clarified that the project will not involve selling football rights or relinquishing the management of tournaments, and ownership and management of the entity will remain under the oversight of FIFA without any change in governance structure. The 211 national associations will receive additional funding of $20 million between 2027 and 2030 from the project’s revenues, contingent upon approval by a majority of continental associations. If there is no support, the current activities will continue unchanged.
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