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The article discusses the latest escalation between the Union of European Football Associations (UEFA) and the International Football Federation (FIFA) regarding FIFA's plans for managing commercial rights of the tournaments. UEFA has threatened to take legal action against FIFA and its president, Gianni Infantino, following his announcement to withdraw a proposal to sell a stake in the company managing the tournament rights, despite widespread opposition from continental and national associations. Infantino had proposed creating a new commercial entity valued at $20 billion to sell a stake in it but retracted after global pressure, raising questions about transparency and governance within FIFA. This development poses challenges to Infantino's political future as FIFA president in the 2027 elections, with Wales withdrawing its support for his candidacy and the German Football Association calling for a comprehensive investigation into FIFA’s plans. The conflict centers on FIFA’s attempt to generate commercial revenues from tournament rights, while UEFA refuses to sell them, emphasizing that the World Cup belongs to football and is not for sale.
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