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وكالة الانباء الاردنية
Yasir Platform Co-founder on Business Impact
The article explains that startups in modern economies have become key drivers in reshaping traditional sectors, enhancing market efficiency, and innovating solutions for small and medium-sized businesses—especially amid increasing digital transformation. In Jordan, the entrepreneurial ecosystem has seen significant development supported by financing and mentorship programs, which have helped the emergence of startups capable of attracting investments and expanding their operations regionally and internationally. The growth of digital platforms like "Yasir" contributes to improving wholesale transactions, providing tools and services at competitive prices, and facilitating small retailers’ access to suppliers. This strengthens their competitiveness and promotes business sustainability. Additionally, the success of these companies depends on building sustainable business models, increasing confidence in digital solutions, supporting the regulatory environment, and easing participation in government procurement, all of which contribute to sustainable economic growth and create more employment and investment opportunities both within the kingdom and beyond.
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