Salah's meal sparks tourist interest in Trabzon cuisine
The transfer of Egyptian star Mohamed Salah to the Turkish club Trabzonspor was not limited to football; it also had a significant impact on the tourism and restaurant sector in the city. Salah appeared enjoying traditional local dishes, such as kumiak, black cabbage rolls, and corn bread, which sparked curiosity among tourists to learn more about Trabzon's cuisine. As a result, there was an increase in demand for these foods, with local producers ramping up production, and visitors' questions about the dishes and where to find them became widely discussed. This helped enhance the city's promotion and its culinary culture. This phenomenon contributed to strengthening Trabzon's reputation as a tourist destination that combines nature, cultural heritage, and local cuisine, with the city benefiting from Salah's fame in attracting tourists and international media coverage.
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