Investing in cafes: easy and risky
Investments in Jordan are increasingly directed toward cafes and restaurants, reflecting a perception of market saturation and a decline in investments in key productive sectors such as industry, agriculture, and technology. Although the tourism and entertainment sectors contribute to stimulating the economy and creating job opportunities, excessive reliance on cafes threatens economic diversity and leads to a cycle of liquidity within the sector itself without generating real added value. Data indicates that the industrial sector contributes approximately 24% to the gross domestic product and accounts for over 92% of national exports, playing a major role in economic growth during 2025. In contrast, economies based solely on domestic consumption do not help increase exports or attract foreign currency. Therefore, experts are calling for a reorientation of investment toward value-added productive sectors, along with the implementation of incentive policies and facilitation measures to increase investment attractiveness in these areas. This is essential to ensure sustainable economic growth and a balanced national investment landscape.
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