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The article focused on the role of artificial intelligence in transforming business operations and enhancing company productivity in Jordan. The panel discussion explored how AI contributes to improved performance by reducing costs, increasing efficiency, and enhancing the quality of services, with an estimated positive impact of 73% on the Jordanian economy. Additionally, survey results revealed that half of the companies use AI tools daily, but 74% lack a clear implementation plan. Experts emphasized the necessity for companies to update their strategies and maintain human oversight to ensure the responsible and effective use of this technology.
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