Turkey's tourism appeal wanes amid rising prices
Tourism in Turkey has experienced a decline due to rising costs, as prices for activities and services have increased significantly, prompting European tourists to seek more affordable destinations. However, sector revenues remain high, reaching around $25.75 billion during the first half of 2026, despite a 3.6% decrease in the number of tourists to 25.76 million visitors, especially from Britain, where demand dropped by 11%. The rise in prices is partly attributed to the exchange rate policy, which has led to higher actual costs for foreign tourists, posing a threat to Turkey's reputation as a low-cost destination that has attracted tourists for years.
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