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The Jordanian Ministry of Agriculture has designated the Petra District as the "Jordanian Olive Capital for 2026," as part of an effort to bolster agricultural identity and revitalize the local economy through the connection between agriculture and tourism. The initiative aims to highlight the significance of olives economically, environmentally, and culturally, while encouraging farmers and producers to promote their products. This is to be achieved by organizing events and exhibitions that include olive tastings and demonstrations of production methods, as well as enhancing an integrated tourism experience that connects visitors with local products and cultural heritage. Additionally, the initiative seeks to support the local community, increase tourism spending, and promote sustainable economic development by linking the agricultural and tourism sectors and adding value to local agricultural products in the region.
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