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الوقائع الإخبارية
Petra's role in blending tourism and agriculture
The Petra Governorate has been chosen as the capital of Jordanian olives, in a move aimed at enhancing the agricultural and cultural identity of the pink city. This initiative seeks to highlight the economic and environmental value of the olive tree, which is an integral part of the national heritage. The project aims to support tourism and economic development by developing the olive sector’s value chain, organizing events to showcase agricultural heritage, and transforming the product into a key element of the global tourism experience. It also provides new economic opportunities for youth, women, and small business owners. The goal is to strengthen the integration of agriculture and tourism, stimulate the local economy, and invest in Petra’s historical and agricultural assets as a means to promote Jordanian products worldwide.
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