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Reports have indicated that ByteDance, the company behind TikTok, is aiming to integrate its own search engine within the app, in order to compete with traditional search engines like Google. This move comes after TikTok experienced a significant rise in reliance on search content, with approximately 44% of users utilizing the platform daily to search for information. The company seeks to expand its capabilities and enhance the user experience by developing intelligent search tools focused on content and videos, as part of its efforts to strengthen its position in the digital search market.
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