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The Jordanian government launched the digital spokesperson "Farah," built using artificial intelligence technologies, with the aim of delivering government information and explaining decisions to citizens. The service generated widespread engagement on social media, where most followers responded with humorous and sarcastic comments, along with discussions about its identity and roles, as well as some positive trends regarding this new technological communication experience. In the initial phase, "Farah" will not interact with audience questions and will be limited to explaining decisions made by the Cabinet, with plans to develop the service further later on.
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