Xiaomi Launches Electric Cars in Europe 2027
Chinese smartphone and electronics company Xiaomi has announced its plans to enter the European market by 2027, focusing on Germany as a launchpad. The company has signed memoranda of understanding with eight German firms to distribute its cars and establish a sales and after-sales service network. This move comes after Xiaomi’s success in the Chinese market, where it has delivered over 700,000 vehicles since its launch in 2024 and demonstrated impressive performance at the Nürburgring race track with the "SU7 Ultra" car. Xiaomi is targeting the luxury and high-tech automotive sectors, which offer high profit margins, and expects to strengthen its European presence through long-term investments and local partnerships.
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