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Celebrities oppose Adidas ad with Israeli soldier
Adidas is facing a widespread boycott campaign due to its support for Israel's efforts and its promotion of products using an image of a former Israeli soldier who participated in the 2021 Gaza war. The campaign has been met with strong criticism for its leniency toward Israeli crimes and the rights of mutilated Palestinian children. These efforts have led to a significant decline on social media platforms, where hashtags such as #BoycottAdidas have been launched, alongside images highlighting the horrific portrayal of Palestinian victims. This has been accompanied by calls from activists, artists, and women to boycott the company's products, especially as the number of serious injuries and deaths in Gaza continues to rise. According to the World Health Organization, between 5,161 and 6,710 amputations have been recorded since October 2023, with approximately 43,000 people suffering permanent injuries, including around 10,000 children.
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