Adidas Sorry for Soldier Campaign
Adidas apologizes for an advertising campaign featuring an image of an Israeli soldier with a leg amputated, following widespread criticism and protests over its use of an image that reflects the suffering of Palestinians and people with disabilities in the context of the Israeli occupation. The controversy has grown amid the escalation of aggression in Gaza since October 2023 and the rising number of amputations and serious injuries. The company clarified that the campaign was a local initiative and not part of a global campaign. It also affirmed its commitment to promoting values of inclusion and tolerance while maintaining a neutral stance. This incident is part of ongoing criticism of the company due to its support of Israeli positions, especially in contexts related to the Israeli-Palestinian conflict.
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