Preparing for the era of Joy
The digital assistant service "Farah" has been launched as a step toward enhancing digital transformation within the Jordanian government, aimed at improving communication and government services through artificial intelligence technology. Despite the initial criticism and ridicule it faced, it is important to evaluate the service's effectiveness based on its results rather than appearance alone. The experience indicates that Jordan is entering a phase of "functional digitization," moving beyond paper transactions to integrating technology into the core functions themselves. The article highlights the necessity of preparing the younger generations for the future labor market, which will undergo radical change due to artificial intelligence. It emphasizes that assessing the success of "Farah" is only possible after some time, based on the benefits it offers in improving access to information and saving time and effort. Additionally, it stresses that fears surrounding digital experiments should fade in order to keep pace with the rapid rate of change.
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