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Jordan Tourism Board Opens China Office
The Jordan Tourism Promotion Authority has strengthened its presence in the Chinese market by establishing a representative office in Beijing, with the aim of promoting Jordan as a tourist destination and increasing the number of Chinese tourists. The authority signed an agreement with the new office to facilitate promotional activities, strengthen partnerships with travel companies and tour organizers, and leverage growth opportunities in the Chinese market, thereby enhancing Jordan's competitiveness as a global tourist destination. This step is considered important for improving communication and developing marketing tools to attract more Chinese tourists.
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