Zarad Al-Urdun Calls for Real Investments
The Jordanian-European Investment Conference scheduled to take place in the Dead Sea next November aims to attract tangible investments by turning plans and projects into agreements and actual implementation. It emphasizes the importance of preparation and prior planning, identifying targeted companies by name, and encouraging active participation from embassies, expatriates, and chambers of commerce and industry. The goal is to attract direct investors and negotiate ready-to-launch projects, rather than relying on general opportunities. Additionally, it underscores that the success of the conference is measured by the number of deals and projects that emerge from its sessions, with the necessity of having a follow-up committee before and after the event to ensure execution and evaluate investment outcomes.
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