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On the day of the launch of Apple's "iPhone 18 Pro," a nationwide strike was carried out by a group of store employees in Italy, involving more than 1,600 workers across 17 stores, with a participation rate of about 70%. The strike aims to demand better working conditions, increased permanent employment, stable contracts, and a reduction in reliance on temporary contracts, which place significant pressure on employees. Unions stated that Apple prioritizes its public image, leading to the exploitation of temporary contracts. Meanwhile, Apple announced offering good benefits such as high salaries and health and psychological insurance. However, progress had been limited before the strike, with improvements restricted to an increase in the value of meal vouchers.
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