Origin of orange juice in breakfast culture
The story of orange juice and breakfast shows that its widespread popularity and transformation into a daily habit are linked to marketing campaigns and industrial innovations before the Great Depression. These campaigns emphasized its health benefits, especially its content of vitamin C. The movement began in California in 1916 to clear excess production, promoting the idea of drinking orange juice with breakfast. This increased demand led to the development of the frozen concentrated juice industry during World War II, making it easier to preserve and transport. Despite its potential benefits, juice tends to consume high amounts of sugar and lacks the fiber found in whole oranges, making it less filling and more likely to contribute to excess calories and sugar intake. Modern recommendations encourage consuming fruits in their natural form and reducing excessive juice intake, advocating moderation and suggesting eating a whole orange rather than drinking a large glass of juice.
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