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Billy Brands, the company that owns the famous Laughing Cow brand, has temporarily stopped featuring its broad smile on its product packaging in the United States. This is part of the "Cow That Doesn't Laugh" campaign, which aims to raise awareness about mental health. At the same time, videos have appeared showing the cow looking sad, without revealing the reason for this final change. The cow's origins date back to France in 1921, and it is now marketed in 136 countries. Social media users have linked the campaign to World Mental Health Day. Participants in the campaign seek to remind people of the importance of expressing their feelings and that it's not always necessary to show happiness.
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